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JNBY 100 Creators Project

We developed JNBY’s 100 Creators Project mini program from zero to launch, connecting brand stories, creative identity questions, personalised posters and community interaction into a continuous creative journey.

WeChat mini programFrom zero to launchCreative identityPoster creationCommunity interaction
What we worked onSCRM integrationProduct experience designFrontend & backend development
JNBY · 100 Creators Project

Discover yourself.Create another way of life.

Enter JNBY’s world of creators, answer five questions and turn your creative identity into a poster. Explore the original Chinese interface, from brand stories to the community, tasks and rewards.

JNBY 100 Creators Project mini program code已下线
Open JNBY in WeChatOn mobile, press and hold to recognise the code

From an answer to a creation.

Swipe through the original home, identity test, poster, community, task and reward interfaces.

  • Start with the brand

    Brand portraits, the project identity and three main entry points begin the journey.

    JNBY project home showing brand creators and entry points for creation, community and profile
  • Create another way of life

    Discover the project’s purpose, participation journey and original activity rules.

    JNBY 100 Creators Project introduction and original campaign rules
  • Nine creative perspectives

    Browse the identities, stories and expressions of the brand’s creators.

    JNBY brand creator stories with portraits, names, professions and creative statements
  • Follow your first instinct

    Five questions help uncover a creative direction.

    Creative identity question screen with scrolling answer choices and question progress
  • Discover a creative identity

    Read your identity and creative goal, or explore another inspiration.

    JNBY creative identity result showing the artist identity and its creative goal
  • Frame the portrait

    Move, resize and rotate the portrait to find the right composition.

    JNBY poster crop screen with rotation, scaling and poster creation controls
  • A lighter expression

    A portrait, identity and creative statement share one brand composition.

    White JNBY creator poster preview and theme selector
  • Make a bold statement

    The brand’s red theme gives the same creation a different character.

    Red JNBY creator poster preview and save action
  • Turn inspiration into a poster

    Continue from the finished composition into community and sharing.

    Completed JNBY creator poster with community publishing and sharing actions
  • Discover more creations

    A two-column wall brings together posters, creators and likes.

    JNBY creator community showing a two-column wall of brand portrait posters
  • Keep the inspiration going

    Task progress, draw opportunities and brand rewards connect participation.

    JNBY tasks and rewards screen with the brand draw artwork and creative task list
  • Your creative space

    Find your posters, creation history and rewards in one profile.

    JNBY profile showing minibble, published creations and links to history, tasks and rewards
  • Keep each creation

    Creation history gathers your posters for another look.

    JNBY creation history displaying a saved creator poster
  • Collect brand inspiration

    Open a JNBY wallpaper again from your reward history.

    JNBY reward history showing a creative inspiration wallpaper record

Make the brand’s purpose something people can create

JNBY’s Be yourself 100 Creators Project invites creators from different disciplines to explore life through their own perspectives. The mini program puts that idea in people’s hands: discover the project, meet its creators, find a creative identity and turn it into a poster. Each step gives participation a clear direction.

Five answers, one creative direction

The identity test asks about interests, preferences and everyday choices. After five questions, users receive a creative identity and a statement to inspire their next creation. Six directions connect to 18 career outcomes, with an option to explore another inspiration within the same direction.

Scrolling choices, question progression, the analysis animation and the result screen form a continuous sequence. The identity and statement then carry into the poster, keeping the two experiences connected.

Bring personal expression into a brand poster

From a photo to a considered composition

The original mini program supports photo selection and cropping, then connects to a portrait segmentation service. Moving, scaling and rotating the portrait helps users position the subject before bringing it into the brand’s visual world.

Two themes, one creation

Red and white themes share the same portrait, identity and creative statement. Layered composition maintains the brand layout, then leads into saving and sharing. The finished poster and its sharing artwork connect to the creator community, giving the creation a path beyond the result screen.

From personal work to a creator community

A two-column community wall combines posters, creator information and likes. Poster details support browsing and interaction, while profiles and creation history give users a way back to their own work. The original publishing flow includes review states, making saving, submission, public visibility and interaction distinct steps.

Tasks and rewards that carry participation forward

Tasks connect membership, a first creation, a first publication and community interaction. Users can follow progress and draw opportunities, watch the brand animation and revisit rewards in their history. Wallpapers and campaign gifts share the project’s visual language, extending its creative expression.

Your next little idea could be something good.

You don’t need a perfect brief. “I have an idea” is a lovely place to start.