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MARVIS Membership Mini Program

A little wonder, an everyday connection

We developed the MARVIS WeChat mini program and backend from the ground up, connecting brand stories, product discovery, membership, points and gift redemption with the Count’s playful card reading.

WeChat mini programBuilt from the ground upMembershipPoints and giftsCard reading
What we worked onMini program CRMFrontend & backend developmentInteractive design & developmentRegular campaign updates
MARVIS MEMBERSHIP MINI PROGRAM

A little wonderin every encounter.

Explore the Count’s stories and distinctive flavours, then discover membership, points, gifts and a playful card reading. Try five journeys through the original Chinese brand experience.

MARVIS WeChat mini program code
Open MARVIS in WeChatOn mobile, press and hold to recognise the code

From discovery to everyday connection.

Swipe through brand stories, products, membership, points redemption and card reading.

  • Start with a little wonder

    Brand news, products and playful experiences meet on the home screen.

    MARVIS: Start with a little wonder
  • Meet the Count’s world

    Original illustrations and expandable stories bring the MARVIS world to life.

    MARVIS: Meet the Count’s world
  • Discover distinctive flavours

    Browse toothpaste, mouthwash and travel sizes by collection.

    MARVIS: Discover distinctive flavours
  • Take a closer look

    Explore flavour notes, product size and the original product content.

    MARVIS: Take a closer look
  • Keep your favourites close

    Save favourite flavours and return to their details.

    MARVIS: Keep your favourites close
  • Make membership personal

    Edit your name, birthday, region and form of address.

    MARVIS: Make membership personal
  • One place for membership

    Points, coupons, favourites and member services connect in one place.

    MARVIS: One place for membership
  • Every change in points

    Review how points are earned and used.

    MARVIS: Every change in points
  • Explore and earn points

    Move from a brand story to collecting a task reward.

    MARVIS: Explore and earn points
  • Discover member gifts

    Browse gifts, eligible items and redemption records.

    MARVIS: Discover member gifts
  • Explore a member gift

    Check the gift, points required and redemption conditions.

    MARVIS: Explore a member gift
  • Review your redemption

    Confirm the gift and remaining points, then choose a delivery address.

    MARVIS: Review your redemption
  • Add a delivery address

    A clear form for name, phone, region and address.

    MARVIS: Add a delivery address
  • A clear completion step

    The result connects directly to the order and points shop.

    MARVIS: A clear completion step
  • Keep redemptions together

    Review redeemed gifts and open their details.

    MARVIS: Keep redemptions together
  • Try the Count’s card reading

    Enter a mysterious world of cards, rules and discovery.

    MARVIS: Try the Count’s card reading
  • Choose three cards

    Explore the original circular deck and card selection.

    MARVIS: Choose three cards
  • Discover this moment’s wonder

    Reveal the result, view a wallpaper or explore again.

    MARVIS: Discover this moment’s wonder

Bring the brand world into everyday membership

Distinctive flavours and the Count’s identity give MARVIS room for imagination. Its membership mini program extends that character into browsing and participation, helping people discover products and find their own member services.

We developed the mini program and backend from the ground up, connecting brand content, products, membership, points and playful experiences in one ongoing digital touchpoint.

From discovery to a lasting connection

Brand stories and product discovery

The home screen brings together brand news, the Count’s stories and activity content. Products are organised by collection, with details covering flavour notes, size and original brand content. Favourites make it easy to return to a discovery later.

Membership and everyday services

The member centre brings profiles, points, coupons and favourites together, with paths to member codes, tasks and gifts. Profile editing and service entry points retain the product’s original visual identity.

Give points a complete journey

Members earn points through activities such as exploring brand content, then discover gifts in the points shop. We connected task progress, reward collection, gift conditions, delivery details, completion and redemption records, giving every step a clear response and next destination.

The points programme is now integrated with the POS system at MARVIS’s offline pop-up stores. Members automatically earn points on in-store purchases and can view their balance and redeem gifts in the mini program, connecting offline shopping with ongoing member benefits.

This journey includes both the visible interface and backend membership, point changes and redemption logic. Developing the screens and business state together supports the service as a whole.

Open another way to participate

The Count’s card reading turns the brand’s mystery and playfulness into a hands-on journey. Members choose three cards, turn them over and discover the result and wallpapers. A circular deck, card movement and the reveal sequence shape the experience.

We developed the interactive screens and their supporting business flows, keeping participation connected to membership.

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