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BIOLOGIQUE RECHERCHE

myBR membership and e-commerce mini program

We developed the myBR WeChat mini program from the ground up, connecting BR products, store treatment bookings, the skin questionnaire and membership rewards in one continuous experience.

WeChat mini program0–1 developmentProduct catalogueTreatment bookingSkin questionnaireMembership rewards
What we worked onCRM developmentE-commerce developmentFrontend & backend developmentDay-to-day operations & maintenance
BIOLOGIQUE RECHERCHE · myBR

Understand your skin.Stay connected to your care.

Explore BR products and its approach to care, find a store, discover treatments, complete the skin questionnaire and browse membership benefits. Try five journeys through the original Chinese experience.

myBR WeChat mini program code
Open myBR in WeChatOn mobile, press and hold to recognise the code

A connected journey through care.

Swipe through the brand, products, treatment bookings, skin questionnaire and membership rewards.

  • Start with the brand

    The original brand artwork and carousel welcome each visit.

    myBR · Start with the brand
  • Swipe into discovery

    Find products, treatments, the skin questionnaire and rewards.

    myBR · Swipe into discovery
  • Browse product categories

    Explore BR products through their original categories.

    myBR · Browse product categories
  • Explore a product

    Read the original product imagery, content and specifications.

    myBR · Explore a product
  • Find a store

    Filter by region and browse store addresses.

    myBR · Find a store
  • Discover a treatment

    Read treatment details and choose a duration.

    myBR · Discover a treatment
  • Complete a booking

    Connect the store, treatment, visit time and contact details.

    myBR · Complete a booking
  • A clear completion step

    Follow the completion feedback into booking records.

    myBR · A clear completion step
  • Start the skin questionnaire

    Enter the original skin questionnaire experience.

    myBR · Start the skin questionnaire
  • Consider your everyday context

    Answer questions about routines and environment.

    myBR · Consider your everyday context
  • Continue by facial area

    Answer questions for the selected facial areas.

    myBR · Continue by facial area
  • View the questionnaire result

    See the result calculated using the original questionnaire logic.

    myBR · View the questionnaire result
  • Explore membership

    Find membership, points, vouchers and services together.

    myBR · Explore membership

Connect the brand to every care journey

BIOLOGIQUE RECHERCHE’s myBR mini program brings product discovery and care services into a single WeChat entry point. Visitors can explore products, find stores and book treatments, complete the skin questionnaire, and discover membership rewards.

We developed the mini program from the ground up, connecting pages, components, interactions and APIs into a working product.

From product discovery to in-store care

Explore products around your needs

The catalogue organises products by category. Details continue into product content, sizes and specifications, while the shopping bag carries selections into the purchase confirmation journey.

Find a store and choose a treatment

Regional filters connect visitors to stores. Treatment pages explain the available services and durations. Booking brings together the location, service, visit time, visitor and accompanying guest information, followed by completion feedback and booking records.

Start a care journey with the skin questionnaire

The questionnaire begins with routines, environment and previous experiences, then opens questions for the selected facial areas. Area illustrations, selected states and back navigation support the journey. Results use the original product logic to present the current skin state and connect to product discovery and customer service.

Extend membership into everyday life

Membership brings profile information, points, vouchers and service entries together. Rewards connect gift browsing, eligibility filters, details, delivery information, confirmation and records into a clear path for using membership benefits.

Your next little idea could be something good.

You don’t need a perfect brief. “I have an idea” is a lovely place to start.